Since 2016, Radiofreccia has been aiming to be the benchmark for rock culture and fans of the genre. It is inspired by the free radio stations of the 1970s, of which it wants to emphasize not only the freedom but also the atmosphere, thanks to the voices of disc jockeys and the involvement of the audience. Among the top programs, Rock Morning and Good Vibrations accompany listeners throughout the morning; Terra Di Nessuno and Devil's Rock, on the other hand, follow them in the afternoon slot. Paola Turci, Roberto Pedicini and Carlo Elli are just some of the disc jockeys who accompany the audience, the true heartbeat of the radio station. The radio station can also be found on television on digital terrestrial channel 258 in HD version or on SKY channel 738.
Overall, the radio station has a GMI (average day listening volume) of 1,175,000. More than 62 percent of the listeners are men while in terms of age and geographical location, the data find that 51 percent are between 25 and 44 years old while more than 65 percent are from northern and central Italy.
Source: Radio Editors' Table
Radiofreccia's schedule continues to have a strong focus on rock music, offering a selection of songs ranging from genre classics to the latest releases. Programming is designed for fans of rock in all its nuances.
Here are some of the main programs:
-Freccia Rock Morning: A morning program to start the day with the best of classic and modern rock, airing from 7:00 to 10:00 am.
-RockNews: A space dedicated to the latest news from the world of rock, with news and interviews, from 10 a.m. to noon.
-FrecciaRock Selection: An afternoon music selection spanning several decades of rock, from 2 to 5 p.m.
-Highwayto Hell: An evening program with a heavy dose of hard rock and heavy metal, 5-7 p.m.
-RockLegends: An evening event dedicated to the big names in rock, from 7 to 9 p.m.
The cost of a commercial on Radiofreccia can vary widely depending on several factors, including the length of the commercial, the time of year, the time of broadcast, and the location of the commercial within the schedule. Commercials broadcast during popular time slots, such as morning and evening, tend to have a higher cost than those broadcast during less popular time slots. In addition to traditional commercials, Radiofreccia also offers alternative advertising opportunities, including quotations, sponsorships, and customized solutions, with specific rates for both extratabular and tabular activities. Costs can vary widely depending on promotion needs and marketing objectives. Due to its listener base and presence in the Italian radio scene, Radiofreccia represents an attractive platform for nationwide advertising campaigns, allowing it to reach a diverse Italian audience with its promotional message.