RDS is one of the most listened to radio stations nationwide. Its musical proposal is mainly based on the big national and international hits, as its claim "100% big hits" emphasizes. Key point of the format is interactions with listeners: more than 150,000 each month. Tutti Pazzi Per RDS is the flagship program that accompanies radio viewers every morning until 9:00 a.m., hosted by Rossella Brescia, Francesca Manzini, Max Pagani, Ciccio Valenti and Baz.
During the course of the day there are then several in-depth current affairs with Enrico Mentana, as well as lifestyle, gossip, sports, wellness and many others to which are added those of the weekend, with frequent appointments dedicated to cinema. The radio station also broadcasts on television, on digital terrestrial channels 265, Sky's 724 and TiVùSat's 50, where selected music tracks can be heard live by innovatively combining streaming and social content.
Contact us
RDS is also confirmed to be among the leading national radio stations in 2025, with a solid and loyal listening base. According to the latest Audiradio data, the radio reaches about 6.086 million listeners on the average day, with an average listening duration of 89 minutes, indicating high engagement capacity. The audience profile shows a slight prevalence of women, while more than 60 percent of listeners belong to the 25-54 age group, which is particularly attractive to advertising investors. The territorial coverage is widespread throughout the country, with a greater incisiveness in the regions of Central and Southern Italy, confirming the brand's strong roots. Source: Radio Editors' Table
The RDS schedule is built around dynamic and highly recognizable entertainment formats, with a focus on contemporary music and comedy. The day opens with L'Alba dei Pazzi Viventi, which takes listeners through the early morning hours with rhythm and energy, followed by the morning show Tutti Pazzi per RDS, one of the station's most iconic programs, based on comedy, audience interaction and prank calls. The middle of the day is animated by Anna & Sergio, with music, guests and current events, while the afternoon continues with I Peggio di RDS, an ironic and irreverent format that alternates music and comedy sketches. The afternoon and pre-evening programming is completed by the Guerrini & Lanfranchi Show, which accompanies the audience into the evening hours with light and engaging entertainment. A schedule designed to offer continuity, recognizability and strong engagement throughout the day
The cost of a commercial on RDS varies depending on several factors, including the duration of the commercial, the time of year, the time of broadcast, and the location of the commercial within the schedule. Typically, commercials aired during the most popular time slots, such as morning and evening, can cost more than those broadcast during less popular slots. In Spada Media Group, we aim to create advertising campaigns on RDS that cover a wide range of time slots, avoiding focusing exclusively on a single program. This strategy aims to ensure extensive coverage and high listening frequency, increasing the effectiveness of the campaign.
In addition to traditional commercials, RDS also offers alternative advertising options such as quotations, with specific rates for both extratabellar and tabular activities. Costs can range from several thousand to tens of thousands, and we apply significant discounts depending on the time of year and the specific needs of the client.
Contact us
