RDS is one of the most listened to radio stations as well as Italy's leading streaming radio station. Its music proposal is mainly based on both international and domestic big hits in the industry, as its claim "100% big hits" emphasizes. Key point of the format is interactions with listeners: more than 150,000 each month. Tutti Pazzi Per RDS is the flagship program that accompanies radio viewers every morning until 9:00 a.m., hosted by Rossella Brescia, Francesca Manzini, Max Pagani, Ciccio Valenti and Baz.
Then during the course of the day there are various in-depth coverage of current affairs (thanks to Enrico Mentana), costume, gossip, sports, wellness and many others to which are added those of the weekend, with frequent appointments dedicated to cinema. The radio station also broadcasts on television, on digital terrestrial channels 265, Sky's 724 and TiVùSat's 50, where selected music tracks can be heard live by innovatively combining streaming and social content.
The radio reaches 5,210,000 listeners on the average day (GMI), with an average listening time of 89 minutes. Given its presence on digital platforms as well, the figure for monthly unique users, 1,400,000, is also indicative. The target audience sees a slight prevalence of women (55.5 percent) while more than 60 percent are from the age group of 25 to 54. Geographic penetration is high throughout Italy, with a higher incidence in the South-Central.
Source: Radio Editors' Table
RDS's programming schedule is rich and varied, offering a wide range of programs from music to entertainment. Here are some of the prominent programs:
- L'Alba dei pazzi viventi: Every morning from 5:00 to 7:00, Beppe De Marco and Francesca Romana D'Andrea wake up listeners with energy and fun.
- Tutti Pazzi per RDS: The Morning Show, broadcast from 7:00 to 10:00 a.m., is hosted by Rossella Brescia, Marco "Baz" Bazzoni and Giacomo "Ciccio" Valenti, who entertain with comedy and prank calls.
- Anna & Sergio: From 10 a.m. to noon, Anna Pettinelli and Sergio Friscia lead a program filled with guests and insights on music and current events.
-I Peggio di RDS: Petra Loreggian and Giovanni Vernia, from 12 noon to 3 p.m., offer entertainment and humor.
- Guerrini & Lanfranchi Show: From 3 p.m. to 7 p.m., Claudio Guerrini and Roberta Lanfranchi will enliven the afternoon with sympathy and cheerfulness.
The cost of a commercial on RDS varies depending on several factors, including the duration of the commercial, the time of year, the time of broadcast, and the location of the commercial within the schedule. Usually, commercials aired during the most popular time slots, such as morning and evening, may cost more than those broadcast during less popular times. At Spada Media Group, we aim to create advertising campaigns on RDS that cover a wide range of time slots and avoid focusing exclusively on a single program. This strategy aims to ensure extensive coverage and high listening frequency, increasing the effectiveness of the campaign.
In addition to traditional commercials, RDS also offers alternative advertising options such as quotations, with specific rates for both extratabellar and tabular activities. Costs can range from several thousand to tens of thousands, and we apply significant discounts depending on the time of year and the specific needs of the client.