Virgin Radio is the ultimate rock radio station. With its music programming that gives space to both past and modern songs, it intends to appeal to the community of fans of the genre, with a strong digital orientation as well. The rock character can also be recognized by the schedule: Rock&Talk and Morning Glory are the morning programs, while Ringo hosts Revolver in the afternoon slot and Rock Party until past midnight. It is possible to watch Virgin Radio TV free-to-air at channel 257 on digital terrestrial television, featuring all the best of rock music.
Average daily listeners are 2,570,000, while the number of listeners tuned in every quarter hour is 211,600. More than 63 percent are men, and a good percentage of them are from the 45-54 age group (23.7 percent), followed by the 45-54 age group (22.5 percent). Most of the listeners come from central and northern Italy.
Source: Radio Editors' Table
Virgin Radio's schedule for 2023-2024 continues to emphasize its identity as a radio station focused on rock and the energy this genre brings. Programming is designed to engage listeners who are passionate about rock, old and new. Here is an overview of the main programs:
-BuongiornoRock: Virgin Radio's morning show, offering a daily dose of classic and contemporary rock to start the day with energy, from 7:00 to 10:00 am.
-Revolver: Hosted by Ringo, a program devoted to rock music and its news, broadcast from 10:00 am to 1:00 pm.
-RockBazaar: An afternoon of rock music and culture with Massimo Cotto, 1 to 4 p.m.
-RockIn Translation: A journey of discovery of rock classics and their stories, hosted by Andrea Rock from 4 to 6 p.m.
-VirginGeneration: An evening program focusing on the latest trends and news in the world of rock, from 6 to 8 p.m.
-RockParty: Virgin Radio's evening comes alive with a selection of rock songs ideal for a party, airing from 8-10 p.m.
The cost of a spot on Virgin Radio can vary widely depending on several factors, including the length of the spot, the time of year, the time of broadcast, and the location of the advertisement within the schedule. Commercials aired during the most popular time slots, such as morning and evening, usually carry a higher cost than those aired during less popular time slots. At Spada Media Group, we plan advertising campaigns on Virgin Radio covering a wide range of time slots and programs, ensuring wide coverage and high ratings.
In addition to traditional commercials, Virgin Radio also offers alternative advertising opportunities, such as quotes, sponsorships, and other customized solutions, with specific rates for both extratabillary and tabular activities. Costs can vary widely depending on promotion needs and marketing objectives. Due to its large listener base and relevance in the Italian radio scene, Virgin Radio is an ideal platform for nationwide advertising campaigns, enabling it to reach a wide Italian audience with its promotional message.