Virgin Radio is the ultimate rock radio station. With its music programming that gives space to both past and modern songs, it intends to appeal to the community of fans of the genre, with a strong digital orientation as well. The rock character can also be recognized by the schedule: Rock&Talk and Morning Glory are the morning programs, while Ringo hosts Revolver in the afternoon slot and Rock Party until beyond midnight. You can watch Virgin Radio TV free-to-air at channel 257 on digital terrestrial television, featuring all the best of rock music.
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Virgin Radio is positioned as one of the reference stations in the national radio scene, with 2,927,000 listeners on the average day, confirming a constant presence throughout the day. The audience profile is strongly characterized by a male predominance, which exceeds 63 percent of the audience, with a significant concentration in the adult segments, particularly between the ages of 35 and 54. The geographic distribution of the audience shows a higher incidence in Central-Northern Italy, an area historically akin to the broadcaster's editorial positioning.
Source: Radio Editors' Table
Virgin Radio's programming schedule is built around a strong and recognizable editorial identity, entirely dedicated to rock in all its forms, from the great classics to more contemporary productions. The day opens with Buongiorno Rock, which accompanies listeners as they wake up with energy and an iconic musical selection, followed by Revolver, a space dedicated to current affairs and rock culture. The afternoon continues with in-depth music programs such as Rock Bazar and Rock In Translation, which tell stories, anecdotes and meanings of the genre's most famous songs. The evening slot is enlivened by formats such as Virgin Generation and Rock Party, designed to highlight new trends and keep the energy high into the evening. A consistent schedule designed to speak to a community of fans and reinforce the station's distinctive positioning.
The cost of a commercial on Virgin Radio can vary depending on several factors, including the length of the commercial, the time of year, the time of broadcast, and the location of the commercial within the schedule. Commercials aired during popular time slots, such as morning and evening, usually carry a higher cost than those aired during less frequented slots. In Spada Media Group we plan advertising campaigns on Virgin Radio that cover a wide range of time slots and programs, ensuring broad coverage and high audience frequency.
In addition to traditional commercials, Virgin Radio also offers alternative advertising opportunities, such as quotes, sponsorships, and other customized solutions, with specific rates for both extratabillary and tabular activities. Costs can vary widely depending on promotion needs and marketing objectives. With its large listener base and relevance in the Italian radio scene, Virgin Radio is an ideal platform for nationwide advertising campaigns, allowing the promotional message to reach a wide audience.
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