NOVE Advertising

NINE is the generalist channel of the Discovery group, with a Target audience generally ranging from 25 to 50 years old and programming that revolves around reruns of programs already on other network channels and numerous original productions, including several shows such as Deal With It, the pre-evening slot game show, and Little Big Italy. In-depth programs include Che Tempo Che Fa, accompanied by documentaries and docu-realities of different genres. Nove TG is the channel's news program, with 5-minute flash editions informing viewers of the day's major news. The channel's average share is also growing due to the new programs offered.

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NOVE's main broadcasts are:

Fratelli di Crozza

On Friday evenings, Fratelli di Crozza, the TV show conceived and hosted by Maurizio Crozza with the same formula as his previous formats, is aired, which so much succeeds in winning over the audience (reaching share peaks of 7 percent). The famous comedian puts himself to the test in front of an audience of spectators with monologues focusing on news and current affairs, and with imitations of the best-known figures in the world of politics, business and entertainment. The moments of satire are accompanied by the interventions of co-host Andrea Zalone, a band that provides live musical space, and other actors who serve as his sidekicks during the choral sketches.


Daria Bignardi hosts L'Assedio, a current affairs and lifestyle news program that airs on channel NOVE in the evening. During each episode, the talk show features four interviews with famous people within the political, cultural, and entertainment worlds. Selvaggia Lucarelli, Benedetta Parodi and Jo Squillo were among the well-known faces who participated. The program has been broadcasting since 2019, and the ratings have been steadily increasing.

La Confessione

Peter Gomez has been hosting La Confessione, the talk show focused on interviews done with well-known personalities from the world of entertainment and society today, since 2017 in prime time, following the appointment with Fratelli di Crozza. The never trivial, and often uncomfortable, questions and media interest around the guests win the show a viewership of up to half a million viewers. Among those who were interviewed were Emilio Fede, Nina Moric, Fedez, Simona Ventura, and Fabio Volo.

Che Tempo Che Fa

In 2023, "What's the Time" made its debut on NOVE, with Fabio Fazio as host. After 20 successful years on RAI, the program moved to NOVE on October 15, 2023. "Che tempo che fa" starts at 7:30 p.m. with a new segment called "Che tempo che farà," followed by the classic program at 8 p.m. and the final part "The Table" from 10 p.m. The cast includes Luciana Littizzetto, Michele Serra, Nino Frassica, Roberto Burioni, Massimo Giannini, Mara Maionchi, Maurizio Ferrini, Francesco Paolantoni, Ornella Vanoni and Ubaldo Pantani, among others.

advertisement on NOVE

At Spada Media Group, we are dedicated to providing tailored advertising solutions for our clients, particularly when it comes to planning TV spot campaigns on Channel Nine. The cost of an advertising campaign on this channel varies depending on several crucial factors. Our goal is to optimize the client's investment, ensuring maximum campaign effectiveness in terms of price and audience. Planning an advertising campaign on Nine requires careful consideration of time slots. For example, commercials aired in prime-time tend to have a larger audience than those aired in the morning hours, consequently affecting the cost. In addition, the quantity and quality of advertising space available on Nine are key elements in our planning strategy. We ensure that each TV spot is placed in the most appropriate context, both in terms of timing and programmed context, to maximize visibility and audience engagement. At Spada Media Group, our team of experts works closely with clients to understand their specific needs and offer advertising solutions that are not only effective but also cost-effective.

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