NOVE is the Discovery Group's generalist channel, with a target audience ranging from 25 to 50 years old and programming that revolves around reruns of programs already on other channels of the network and numerous original productions, including several shows such as Deal With It, the pre-sunset game show, and Little Big Italy. In-depth programs include Tempo Che Fa, accompanied by documentaries and docu-realities of different genres. Nove TG is the channel's news program, with 5-minute flash editions informing viewers about the main news of the day. The channel's average share is also growing thanks to the new programs offered.
Contact us
Che Tempo Che Fa is undoubtedly the flagship program of the NOVE channel. Hosted by Fabio Fazio, the talk show landed on NOVE in October 2023 after more than two decades of success on RAI, bringing with it a loyal and cross-sectional audience. The program airs on Sunday evenings and consists of several moments: the preview, the main body of the talk, and the now-famous final segment "The Table." The regular cast includes beloved faces such as Luciana Littizzetto, Nino Frassica, Mara Maionchi and Roberto Burioni. Che Tempo Che Fa represents one of the most prestigious advertising spaces in the entire NOVE schedule, with ratings that far exceed the network average.
Brothers of Crozza, conceived and hosted by Maurizio Crozza, is one of NOVE's signature programs. Airing on Friday evenings, the show features satirical monologues and imitations of leading figures in politics, economics and entertainment. Thanks to the unmistakable style of the host and the quality of the writing, the program consistently registers share peaks around 6-7 percent, positioning itself as one of the channel's top-performing content. It is a particularly effective space for advertising campaigns geared toward brand positioning.
Little Big Italy is one of the most beloved programs on the NOVE channel and is a strongly identifiable format, capable of combining travel, cuisine and cultural storytelling. Hosted by Francesco Panella, the program goes in search of the best Italian restaurants abroad, telling stories of emigrants, traditions and gastronomic contaminations. Each episode compares three establishments, evaluated on the quality of food, hospitality and connection to authentic Italian cuisine. Little Big Italy registers excellent ratings and strong loyalty, with an adult and curious audience characterized by a high propensity to consume. From an advertising point of view, the program is particularly suitable for brands in the food, travel, beverage and lifestyle sectors.
Cash or Trash - Who Bids the Most? is one of the most successful programs on the NOVE channel and is a highly recognizable daily appointment for the audience. The format, hosted by Paolo Conticini, focuses on the world of collecting and antiques: ordinary people bring in curious or valuable objects to submit them for evaluation by five professional dealers, who are ready to compete for them with real bids. The combination of storytelling, competition, and surprise makes the program extremely engaging, with excellent ratings especially in daytime and pre-show. Cash or Trash intercepts an adult and transversal audience, with a good concentration in the 25-54 target audience, proving particularly effective for advertising campaigns related to retail, services, home and lifestyle.
La Corrida is one of the historical programs of Italian television entertainment and, in its version aired on NOVE, represents content with a strong popular appeal. The format, based on the performance of non-professional contestants who test themselves in front of a studio audience, plays on the direct interaction between stage and audience, a distinctive and identifying element of the program. The new edition on NOVE has been able to renew the original spirit of the format, keeping intact the entertainment and irony component that made it famous, and recording excellent results in prime time. Thanks to its transversal nature and strong brand recognition, La Corrida intercepts a wide audience and family, proving particularly effective for advertising campaigns geared to consumer products and brands with high memorability.
The Cage - Catch and Run is a high-voltage game show that strengthens NOVE's entertainment offering with a dynamic and spectacular format. The program sees pairs of contestants challenge each other inside a large "cage" filled with prizes, with the goal of collecting and taking out as many objects as possible within a limited time. The fast pace, visual impact, and strong competitive component make The Cage an ideal piece of content for the evening slot, capable of engaging a young-adult and family audience. Due to its playful nature and the high level of attention required of the viewer, the program provides a very favorable context for high-impact advertising communication.
At Spada Media Group, we provide tailor-made advertising solutions for our clients, particularly when it comes to planning TV spot campaigns on Channel Nine. The cost of an advertising campaign on this channel varies depending on several factors. Our goal is to optimize the client's investment, ensuring maximum campaign effectiveness in terms of price and audience. Planning an advertising campaign on Nine requires careful consideration of time slots. For example, commercials aired in prime-time tend to have a larger audience than those aired in the morning hours, consequently affecting cost. In addition, the quantity and quality of advertising space available on Nine are key elements in our planning strategy. We ensure that each TV spot is placed in the most appropriate context, both in terms of timing and programmed context, to maximize visibility and audience engagement. At Spada Media Group, our team of experts works closely with clients to understand their specific needs and offer advertising solutions that are not only effective but also cost-effective.
Contact us
