Local TV

In the era of digitization, local television remains a crucial pillar for effectively connecting with audiences. At Spada Media Group, we are firmly aware of the importance and effectiveness of local TV in conveying specific messages, both in narrow areas and on a national scale. In particular, the Lombardy region stands out for its media dynamism, thanks to the presence of the Mediapason group and its key broadcasters-TeleLombardia, Antenna Tre and Top Calcio 24-which together generate more than one million daily contacts. This communication channel is a valuable resource for anyone aiming to consolidate and expand their presence in the territory.

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Potential of the
Local TV

Local television stations are characterized by widespread coverage throughout Italy, counting more than 700 stations distributed throughout the country. Each broadcaster has the ability to establish a direct and personal connection with its audience, providing a unique opportunity for our clients to reach a well-defined and geo-localized target audience. Spada Media Group leverages this vast network to deliver customized and targeted communication campaigns, ensuring effective market penetration and significant resonance within local communities.

Our goal is to leverage this broad network to create and implement customized communication campaigns. The goal is to reach a specific, geolocated target audience that resonates with the client's message and goals. This approach optimizes the effectiveness of communication, ensuring that the message reaches the right audience, at the right time, in the right place.

Customization of Local TV Campaigns

Spada Media Group's in-depth understanding of the local media landscape, enriched by extensive experience and constant updates on industry trends, positions it as a strategic and unparalleled partner in meeting the most complex communications needs. Our expertise is not limited to simple message dissemination: we build innovative and customized communication strategies that are able to navigate and exploit the unique dynamics of each local media context.

Our approach is rooted in attentive listening and detailed analysis of each client's specifics, understanding not only their market goals but also the socio-cultural context in which they fit. This sensitivity allows us to shape ad hoc campaigns that reflect not only business objectives but also brand values and identity, ensuring that each communication is relevant, impactful, and deeply integrated with the client's vision.

Our solutions for advertising on Local TV:

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