Local TV

In the age of digitization, local television remains a key medium for effectively connecting with the public. Local TVs are important and effective channels for conveying specific messages, both in narrow areas and on a national scale. In particular, the Lombardy region stands out for its media dynamism, thanks to the presence of the Mediapason group and its key broadcasters-TeleLombardia, Antenna Tre and Top Calcio 24-which together generate more than one million daily contacts. This communication channel is a valuable resource for anyone aiming to consolidate and expand their presence in the territory.

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Potential of the
Local TV

Local television stations are characterized by widespread coverage throughout Italy, counting more than 700 stations distributed throughout the country. Each broadcaster has the ability to establish a direct and personal connection with its audience, offering our clients a unique opportunity to reach a well-defined and geo-localized target audience. Spada Media Group leverages this vast network to deliver customized and targeted communication campaigns, ensuring effective market penetration and significant resonance within local communities.

Our goal is to leverage this broad network to create and implement customized communication campaigns. The goal is to reach a specific, geolocated target audience that is in tune with the client's message and goals. This approach optimizes the effectiveness of communication, ensuring that the message reaches the right audience, at the right time, in the right place.

Customization of Local TV Campaigns

Spada Media Group's in-depth understanding of the local media landscape, enriched by extensive experience and constant updates on industry trends, positions us as a strategic partner to meet the most complex communication needs. Our expertise is not limited to simple message dissemination: we build innovative and customized communication strategies that are able to understand and exploit the typical dynamics of each local media context.

Our approach is based oncareful listening anddetailed analysis of each client's specifics, understanding their market goals and socio-cultural context. This sensitivity allows us to design ad hoc campaigns that reflect the company's goals and, above all, the brand's values and identity, verifying that each communication is meaningful, effective, and fully consistent with the client's vision.

Our solutions for advertising on Local TV:

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