Boing

Boing Advertisement

Boing is a channel that offers 24-hour non-stop programming aimed primarily at a young audience. Its evolution, which began with the birth of Cartoonito and continued with a focus on a teenage target audience, has led to the broadcasting of such popular programs as "The Extraordinary World of Gumball," "Teen Titans," and "Doraemon." Boing, which holds an impressive 11 percent share in the 4-14 year-old target audience, is easily accessible on digital terrestrial channel 40 and on Tivùsat, making it an effective means of reaching a large young audience throughout Italy.

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Why invest
on TV in Italy

The advertising opportunities on Boing, managed by Spada Media Group, are as varied as its audience. We offer packages of TV commercials as part of Mediaset's linear offering, ensuring non AddressableTV national coverage. These packages are ideal for companies that wish to reach not only children, but also teens and adolescents, an extremely active and influential demographic segment. In addition, to further amplify the reach of your campaign, Boing makes use of additional channels such as BoingPlus and the Boing App, not to mention the significant presence of this target audience on social platforms and YouTube.

Other solutions for Mediaset advertising:

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