Cartoonito, viewable on digital terrestrial channel 46, Tivùsat channel 41 and streaming on Mediaset Infinity, is a free thematic television channel dedicated to preschoolers. With round-the-clock programming of beloved cartoons such as "PAW Patrol," "My Little Pony," "Little Train Thomas," "Baby Looney Tunes" and "The Tom & Jerry Show," Cartoonito has established itself as a go-to channel for young children, reaching punte of 12% share in the 4-10 years target audience. Therefore, this fascinating platform offers a unique opportunity for brands to connect with this young audience and their families.
In creating advertising opportunities on Cartoonito, Spada Media Group offers TV spot packages as part of Mediaset's linear offering. Given the specificity of the channel, which targets preschoolers, Cartoonito enjoys an interesting phenomenon of co-viewing by parents. Although not always actively present in front of the screen, parents tend to monitor the content their children view, making the channel ideal not only for toy or stationery brands, but also for those targeting moms and parents. This creates fertile ground for effective and targeted advertising messages.