Channel 5 is a national generalist television channel published by Mediaset and is Rai 1's main competitor in terms of ratings. Among the most watched channels in Italy, it has hosted programs over the years that have made Italian TV history, such as Big Brother, Striscia la Notizia, Uomini e Donne, and Amici di Maria De Filippi. Channel 5 is usually among the most watched networks especially in primetime and second night, with an average share of 20 points. In fact, the 8 p.m. evening edition of TG5 is watched by more than 5 million viewers, and the 1 p.m. edition also has excellent ratings, with more than 3 million viewers.
Channel 5's main broadcasts are:
UEFA Champions League
The most important matches of the UEFA Champions League are broadcast free-to-air on Channel 5 thanks to three-year agreements that Mediaset has made for the television rights to the footage. The schedule is organized to give more prominence to the matches played by the competing Italian teams, after which the criterion remains the relevance of the final matches. The offering is then enriched with in-depth features and press conferences as well as interviews with the season's key players. Live football broadcasts always get a large following, involving more than 5 million viewers.
Striscia La Notizia
Striscia la notizia, the television program created by Antonio Ricci in the late 1980s, still retains the characteristics that made it famous. The program packages columns that revolve around various topics, most often related to politics, public administration, entertainment and custom, such as The new monsters e Strip the banner, with a sporty character. The news is presented in a comic and humorous vein, managing to reach in the access prime time slot (time slot from the end of the evening news to the beginning of the prime-time broadcast) a considerable segment of viewers (more than 4 million). Historic hosts include the pairs Ezio Greggio and Enzo Iacchetti and Gerry Scotti and Michelle Hunziker. The share of the broadcast often reaches peaks above 20 percent, especially in the adult 25-54 target audience with over 4.5 mln viewers.
Men and Women
Among the programs devised by Maria De Filippi is Uomini e donne. Originating as an afternoon date to talk about relationship problems, it completely changed its formula in the 2000s, becoming a dating show in which the "truncist," he or she who is looking for his or her partner, is courted by suitors. The offerings have expanded with the so-called Over Throne, in which the participants are over 40 years old, and in addition to the host, the episode includes pundits to address some matters of the heart. With 3 million viewers, it is one of the most watched afternoon slot programs.
Hosted by Paolo Bonolis and Luca Laurenti, the game show Avanti un Altro! accompanies viewers in the pre-evening slot, every day before the evening news. A long line of contestants try to answer questions correctly during the episode, in case of elimination they must give way to the next player. The contestant who makes it to the final game faces 21 questions in a short time trying to give the wrong answers to win the final prize. The entertainment offered, with comic and funny spaces, captures 16 percent share .
Friends of Maria De Filippi
The talent show Amici di Maria De Filippi was conceived and written by the presenter and has been on the air since the early 2000s. About 20 students join the Amici school and train in different disciplines such as singing and dancing with the support of several professors, including Rudy Zerbi, Arisa, Alessandra Celentano and Veronica Peparini. The lives of the young people are filmed daily, during the daytime appointment instead they are evaluated by putting themselves to the test with choreography and pieces prepared to make it to the serale, the second part of the format aired in prime time capable of reaching up to 4 million viewers.
Big Brother VIP
Big Brother VIP is one of the most popular reality shows on television. Created in 2016 as an alternative version of Big Brother, the program involves well-known faces from show business and entertainment who share their daily lives for a period of time at the intent of a house monitored 24 hours a day by cameras. During the two TV premiere evening events on Channel 5, participants can interact with the host and the audience, receive unexpected visitors and challenge each other in games and tests until the final verdict, which will decide whether or not the people in the nomination house will stay in the house based on popular votes. The average share of the evening slot is around 21% with peaks above 28% for the women 25-54 target audience.
The show Temptation Islandrevolves around the romantic dynamics of six couples who are separated for several weeks and placed in two groups along with the company of single men and women. Each week, during the evening date on Channel 5, the contestants see videos regarding the behavior of their respective partners, which are decisive for the "final bonfire." An additional edition of the program is Temptation Island VIP. The broadcast also touches share peaks of 20 percent.
At Spada Media Group, we recognize that an effective television advertising campaign often extends beyond a single channel, spanning the entire Mediaset network to maximize coverage and frequency. However, for those who wish to target specific prominent programs such as "Amici di Maria De Filippi" or "Big Brother VIP," we offer dedicated advertising packages. These include the possibility of special placements, with costs varying depending on the time of year. For a customized offer, our team is available to provide all necessary details. It is important to note that Channel 5, in its target audience, finds a direct competitor in Rai 1.