The offer of Sky Cinema, the platform's film broadcaster, can count on a substantial number of channels such as Sky Cinema Uno, leading channel, Sky Cinema Family, with products also aimed at children, and thematic ones, including Sky Cinema Suspence, Sky Cinema Drama, Sky Cinema Comedy, Sky Cinema Romance and Sky Cinema Action, which manage to segment the target audience according to specific interests and tastes. Sky Cinema Collection, on the other hand, focuses on the sagas and collections of great cinema, offered in one go. International agreements with industry majors, such as Miramax, Eagle Pictures, and Walt Disney Pictures, allow for a schedule that is always up-to-date and features the titles of the moment, major event films, and first releases.
If you are interested in running an advertising campaign on Sky's Cinema Channel, you can purchase packages of on-air commercials across the entire Sky network (MySky Channels, On Demand Channels, Sky Go, Sky Q, etc.), which are part of the network's commercial policies. These packages are organized into clusters e.g. Random, Thematic, Specific Targets, Special Formats, Sponsorship. In particular, the commercials related to Sky Cinema are part of Thematic. Once the schedule is defined, a proposal is sent to the client that contains the expected performance of the campaign, such as audience, gross contacts, number of commercials, percentage of these in prime-time, and estimated GRP. A television advertising campaign can be exclusive on a network such as Sky or cross over to other channels as well, such as those on Mediaset or La7 , or even Rai.