SKY Entertainmanet

Sky Entertainment advertisement

Sky 's diverse package offerings allow audiences to have programs tailored to different preferences. As far as entertainment is concerned, the programming is very rich: among the audience's favorite shows are the talent shows such as MasterChef and X Factor, but original TV series produced by Sky Italia such as Gomorra and Romulus, and those with a more international character such as Gangs of London, are also popular. The fields of art and culture are also offered in the form of documentaries and programs designed for the curious.

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Sky Entertainment's main broadcasts are:


One of the best-known culinary talent shows in entertainment offerings, MasterChef, a format imported from England in which contestants compete in the kitchen, airs on Sky Uno. The judges have to consider not only the dishes but also how they are presented, the flavor combinations, the knowledge of the products used and the skills of the cook in different situations set by the challenges they propose, such as the "Mistery Box" and the "Pressure Test." In addition to chefs, such as Antonino Cannavacciuolo and Bruno Barbieri, celebrities and well-known personalities also participate as special guests. The program is one of the most watched, with peak shares ranging between 6 and 7 percent.

X Factor

Among platform talents, X Factor is one of the most watched and commented on social media, with an average of 870 thousand viewers for live broadcasts on the channel. Landing on Sky in 2011, the program is based on a musical competition among various contestants divided into categories, whose path is taken from casting to the live show in the evening slot, which registers excellent ratings. The judges assign the singers the week's piece they are to work on and bring to the stage in a real live performance. The broadcast is enriched by additional appointments such as Xtra Factor, in which the hosts interview the contestants on the hot seat.

4 Ristoranti

The popular program starring Alessandro Borghese 4 Ristoranti has managed to gain considerable success among viewers thanks in part to its presence on free-to-air, first on Cielo and then on TV8. Four restaurateurs, with certain characteristics according to the episode, compete by opening the doors of their kitchens; their business is judged not only by Borghese but also by the other contestants according to location, service provided, menu offered and bill. The winner gets 5,000 euros in cash to invest in their venue, as well as excellent visibility. The episode filmed in Venice, for example, reached about 700,000 average viewers, recording an all-time high.


Among the most successful Sky Italia original series, first broadcast in 2014, is definitely Gomorra, based on the novel of the same name by Roberto Saviano. An outstanding cast, including Salvatore Esposito and Marco D'Amore, play stories of drug dealers and criminal organizations, succeeding in engaging and enthralling the audience. For example, season 4 had an 80% stay on the channel, reaching more than 800,000 viewers, and the series, exceeding all expectations, was even sold overseas decreeing its success.

Why invest in advertising on Sky Entertainment

The cost of a TV spot campaign on Sky Entertainment varies depending on several aspects. The job of a media center such as Spada Media Group is precisely to plan the best possible campaign from the perspective of price (€) and audience (gross contacts or GRP) for the client's target of interest, thereby optimizing effectiveness (cost per GRP). This work is done taking into account the requested Sky channels or broadcasts, the commercial policies in place during the period of interest, and the quantity and quality of advertising space allocated (e.g., for Sky, a spot purchased from a thematic package on 'Entertainment clearly has a different audience and therefore a different cost than one purchased on a Sky Random package, and therefore with a more generic audience).

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