SKY Sport

Sky Sports Advertisement

Sky Sports is one of Sky's most watched sports titles. This platform offers a variety of thematic channels focusing on sports such as soccer, basketball, golf, tennis, Formula 1 and MotoGP. Major sporting events are broadcast on Sky Sport One, while Sky Sport 24 focuses on the day's top news stories, enhanced by the presence of journalists and columnists. Each channel is also available in HD version, ensuring high-definition viewing. With an average 24-hour audience of about 12 million viewers, the Sky Sports package is an excellent choice for reaching a wide audience.

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Sky Sports' main broadcasts are:

Serie A

Within the package there is a channel dedicated to Serie A, Sky Sport Serie A, where from 2018 it is possible to watch the matches of the season and some of the women's league. The schedule is entirely taken up by live match schedules, 7 out of 10 are broadcast exclusively, and in-depth football fixtures such as L'uomo della domenica. The matches are also narrated by journalists and commentators, including Alessandro Bonan, Fabio Caressa, and Marco Cattaneo, through interviews, commentary, and analysis of the championship days that manage to entertain a wide audience, especially male and on the 15-34 age group.

UEFA Champions League

International soccer matches are broadcast on the Sky Sport Football channel, with a special focus on those of the UEFA Champions League, which are usually widely watched especially by a male target audience ranging from 15 years old and up. Live matches, among the channel's top 5, are accompanied by in-studio speeches both pre- and post-match by journalists and pundits, such as Champions League Show, while at other times of the day it is possible to watch programs such as History Remix, a column on events and personalities that have made soccer history.

UEFA Europa League & UEFA Conference League

Soccer lovers have UEFA Europa League and UEFA Conference League matches available on the Sky Sport Football channel and beyond. Sky has bought the exclusive rights to the matches since the group stages and they always record high ratings, especially in the post-match period, with more than 400 thousand average viewers. Also among the in-depth programs is Calciomercato - L'originale with Alessandro Bonan and Gianluca Di Marzio, which presents the latest news through also links and guest interviews.


The dedicated Sky Sport MotoGP channel, which has been available since 2014, allows fans to watch the world's motorcycle racing in 360 degrees, from free practice to the races. Numerous live broadcasts and thematic columns including Zona Rossa, with interviews with drivers and teams at the end of races and hot comments from experts in the studio. The Wheels program, on the other hand, fits in among those in-depth programs on motorsports, covering MotoGP but also Formula 1 and the most exclusive car models for connoisseurs.

Formula 1

Sky Sport F1 is the channel dedicated exclusively to Formula 1 and other categories in the industry, such as Formula 2, Formula 3 and Porsche Super Cup. In addition to live racing, it is also possible to watch free practice, qualifying and other in-depth events. These include Paddock Live, on Friday and Saturday mornings, for commentary and predictions, and Race Anatomy F1, with Fabio Tavelli and his many guests commenting on the Grand Prix results with attention but also irony. The live broadcasts are watched by many viewers, often with a share of more than 12 percent.

Why to invest in advertising on Sky Sports

For companies interested in running an advertising campaign on Sky Sports, Spada Media Group offers customizable on-air spot packages within Sky's thematic network. These packages fit into the networks' commercial policies and are ideal for brands related to the sports industry and beyond, attracting a primarily male target audience. At Spada Media Group, we work to ensure that every Sky Sports advertising campaign is effective and targeted, reaching the right audience with the right message.

Our solutions for Sky advertising:

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