TV8 Advertisement

TV8, an integral channel of the Sky network, is distinguished by its varied and quality programming. With an annual average share of more than 2 percent, TV8 has established itself as a popular generalist channel, originally known as MTV. Since 2016, it has revamped its offerings with hit programs broadcast in first run on pay-TV, including Alessandro Borghese's 4 Restaurants, X Factor, MasterChef, as well as major TV series such as Gomorrah and New Girl. The broadcaster is also notable for broadcasting prestigious events such as Oscar night and the Golden Globes, as well as for the reliable news coverage provided by Sky TG24 and TG8.

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Why invest in advertising on TV8

Every advertising campaign requires thorough planning and a tailored strategy. The cost of commercials on TV8 varies depending on multiple factors, including time slots, commercial policies of the period, and the quality of available advertising space. One of our strengths is our ability to maximize the relationship between the cost of the investment and the audience reached, always aiming to place the commercials at the most opportune times. For example, a prime-time spot on a main channel will cost more than one broadcast at night on a smaller network, reflecting the difference in audience.

Skin and Lanner Advertising Formats

Television ad campaigns with skin and lanner format are two types of digital advertising used for TV8 advertising. In television, the skin format is an advertisement that appears on the screen for a duration of 15 seconds during the program broadcast, creating a kind of frame on the 3 sides of the screen, leaving only the lower part of the screen free. While the lanner is a small banner advertisement that appears on the left-hand side at the bottom of the screen during the broadcast of a program. The TV program consequently occupies the upper right part of the screen. Skin or TV lanner ad campaigns are visible to all connected users through smart TVs and offer the possibility of being geographically targeted.

This approach allows you to position yourself on the TV channel with lower costs than traditional tabular advertising. And it also allows you to optimize your advertising budget by focusing exclusively on geographic areas of interest. It is essential, however, that the size of the target audience in the selected area is adequate to ensure effective campaign delivery. Both of these advertising formats are effective in reaching a large and diverse television audience. The choice between skin and lanner depends on marketing needs, budget, and target audience.

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