Peacock

TV commercial design for food industry company

A TV commercial designed to improve Brand Awareness and increase sales through nationwide broadcasting and integrated media and social strategy.

FOOD ENERGY FOR ATHLETES

OPPORTUNITIES

To support Pavone S.r.l., a historic manufacturer of cream puffs, ├ęclairs and broth delicacies, in the creation of an integrated media campaign, including the creation of a TV commercial, with the aim of enhancing its Brand Awareness on a national scale.

CHALLENGE

Structuring an integrated campaign across different media, first and foremost TV, with the design of a commercial that could embody the key values of the company, which has been in business for more than 70 years: quality, tradition and ties to the local area.

Solution

We designed the commercial by taking care of all stages of production, from planning to directing choices, casting to location scouting, and finally to studio shooting, editing and post-production, always working closely with the client. In this way, we achieved a commercial that perfectly adhered to the company's vision, whose nationwide distribution, together with the media and social strategy, contributed to the enhancement of Brand Awareness with an increase in sales and campaign KPIs.

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