- Project Strategy Development
Starting from the customer’s needs, the most suitable and effective type of press office activity is identified for the communication objectives by setting up an ad hoc project, in particular by immediately defining reference targets, media and implementation times.
Timing: 5 working days (to be confirmed based on the specific project)
- Start of business
Once the communication strategy has been set, operational activities are initiated which can be of various types: from the organization of a press conference to the drafting of one or more press releases or articles; from monitoring and press reviews to the public relations service with bloggers or journalists, for example linked to the launch of a new product. All content created will always be sent to the customer for approval, before proceeding with the activity.
Timing: to be confirmed based on the specific project
- Reporting and Press Review
At the end of the activity, the relative reports will be shared with the customer: the press review linked to the press conference, launch event, and or to the sending of a press release with the relative data on views and sharing of social posts/articles published by influencers , bloggers or journalists.
Timing: 5 working days (to be confirmed based on the specific project)
Staff employed
Account Manager: he is the reference figure for the customer and is responsible for managing all the operational phases necessary for the realization of press office activities, acting as an intermediary between the customer/commercial area/specialist.
Press Office Specialist: deals with the drafting of textual content for the press office activity (press releases, articles, etc.), using an engaging writing style suitable for the type of project and target audience, also using advanced SEO techniques to optimize digital content.
Graphic Designer: takes care of creating the coordinated image of the press office project, respecting the client’s brand identity and the technical specifications of the various media used.
The pluses of the service
- Cross-media strategic consulting service able to ensure the optimization and dissemination of content both on traditional media (print or online newspapers) and on new digital channels, such as social media and blogs.
- Communication aimed at specific targets, making the most of the effectiveness of old and new media through professional and updated platforms and tools.
- Improvement of the corporate image and support in achieving the set goals through successful communication.
Why choose Spada Media Group
- Dedicated team of digital communication specialists
- Creation of off-site and on-site strategies aimed at specific objectives
- Consulting approach with a focus on digital marketing
- The only agency for cross-media campaigns
- Constant monitoring of campaign performance
- Training and continuous updating
- Google Premier Partner Certification
- Accredited Professional Bing Ads
- Facebook and Linkedin Marketing Partner
- Prestashop Partner Agency
- Mailup Partner