The communication activities of influencer marketing which provide the involvement of web celebrities constitute the cutting edge of marketing. Thanks to the new tools for monitoring web reputation and blogger recruitment, it is possible, with reduced budgets, to reach your target audience and have maximum results in brand visibility.
How it works
The projects and initiatives that involve bloggers and social influencers are based on 5 main phases:
- INFLUENCER RECRUITMENT: identification of the main sector influencers and engagement
- NEGOTIATION: ad hoc project development with blogger
- MANAGEMENT: creation of content for experiential storytelling and relationship management
- DISTRIBUTION: main channels selection and distribution
- MEASUREMENT: Results analysis and web review