CUSTOMER NEEDS
The Centrosarca shopping mall, an important commercial area between Milan and Sesto San Giovanni which is composed of Ipercoop, 80 shops, 14 restaurants and a Multiplex Skyline cinema, chose for its web marketing strategy to focus on increasing the base of prospects through digital advertising.
SOLUTION IMPLEMENTED
In order to expand the base of prospects, we proceeded with digital ads campaign to be activated in several important websites, at local and national level. Therefore a series of banners of different sizes were graphically created for homepage or special sections: such as top banners, skins, advertising strip, gold side banner, silver side banner, side banner or footer. After making the desired banners, completed with a hyperlink to the website of reference established by the customer, we proceeded with the campaign planning.
OUTCOMES
The web visibility of Centro Sarca shopping mall is increased by the digital ad campaign, it generated a great number of leads, recording a very positive conversion rate, both for impressions as well as per click.
WHAT THE CLIENT SAID
“The use of digital ads on popular websites was an excellent tool to expand our visibility, significantly increasing the web traffic generated on our website that has undoubtedly contributed to the excellent turnout performance recorded in 2013 by Centro Sarca shopping mall” Fabio Margarito, Centrosarca Director.