CUSTOMER NEEDS
Renord is one of the top three most important Italian dealers for the brands Renault, Dacia and Nissan. For over 40 years in the automotive market, Renord has decided to focus on increasing the base of prospects through the use of different web channels at local and national level.
IMPLEMENTED SOLUTION
In order to expand the customer base and traffic on the new website we proceeded to design digital campaign ads (banner), they have been activated within the national and local information portals through real-time bidding, an innovative purchasing system which allows you to get quality online advertising space at very competitive prices. Through this system, Renord had the opportunity to target a precise audience, appearing simultaneously on many information portals.
OUTCOMES
The visibility of Renord increased thanks to ad campaigns created with the Digital Real-time bidding. RTB guaranted 5,500 to 7,000 new website visits over three months, as well as an increase of brand recognition, thanks to a wide presence on information portals.
WHAT CLIENTS SAY ABOUT US
“The use of real-time bidding for digital campaign adverts brought good results because we were able to get relevant advertising space on national portals at very competitive prices.” – Massimo Berruto, Marketing Manager Renord Spa