G.P. CAR, official Peugeot dealership in Concorezzo since 1996, historical reference in the area with over 10 thousand customers, since 2013 has inaugurated a new web marketing strategy and requested an optimization activity on search engines for the new site, or SEO – Search Engine Optimization.


To increase the traffic to the site, a medium-long term objectives project based on different types of SEO activities was developed. Thanks to a team of indexing experts, we worked to ensure that the pages of the client’s website were clearly visible by search engines among the natural (organic) results for searches with keywords linked to the reference business. SEO, together with PPC (Pay Per Click), can be considered as an extremely effective form of advertising because it aims to ensure the visibility of the customer’s site, so that the surfer finds it before that of his competitors, also facilitating the navigator himself who finds information that he himself has sought. When optimizing a website for search engines (SEO), there is no single method, valid for all types of sites/portals: the needs and objectives of each client are unique, in their own right, and to exploit the to maximize the potential of the site, a personalized “multi-dimensional” approach is needed, which allows to organize the structure of the site in order to make it dynamic and profitable. In other words, the site must be optimized to obtain the maximum possible return. In the case of G.P.CAR, a series of on-site and off-site activities were implemented to achieve improvements in positioning.


“Since we rebuilt the site and started the SEO activity, together with an accurate web marketing campaign with the Spada agency, the results have been seen, not only in the numbers of the statistics that are promptly provided to us, but also in the flow of customers who come to visit us at the dealership. ” Dario Biacchi, owner G.P. CAR Peugeot.