CUSTOMER NEEDS
Renord, among the top three most important Italian dealers for the brands Renault, Dacia and Nissan, for over 40 years in the automotive market, has decided to activate a targeted marketing campaign to increase the prospects base, consolidating its presence on the web and increasing traffic on its website renord.com.
SOLUTION IMPLEMENTED
To increase traffic on Renord website we developed a project based on a dual strategy: firstly, with a medium and long term objectives, to improve the website’s ranking in the search engines; the second, with more immediate objectives, based on the websites sponsorship. In particular, through the activities of SEO, Search Engine Optimization, the focus was on optimizing the html code, content, hypertext structure and other technical fields, achieving a better positioning in the results of search engines, facilitating users hence increasing the volume of qualified traffic. This activity has been joined by SEM campaigns, Search Engine Marketing, through the use of Google AdWordsTM, Google’s advertising platform that allows the publication of text ads, images and video on the results pages searched and on sites in the Google network, through the identification of targeted selected keywords. This will generate a large volume of traffic on the site whilst increasing the leads.
RESULTS
Already in the first weeks the site was online, the Renord website made great progress, appearing always in the search engines top places and also getting a large volume of traffic through sponsored ads. During the first month users doubled and page views increased five-folds.
WHAT THE CLIENT SAID
“The activities of SEO and SEM allowed us to achieve excellent ranking results for Renord website, which is now almost always first place in the keywords search of our industry, thus doubling the access to the website compared to previous years” Massimo Berruto, Marketing Renord Spa