TIME: 2H
AREA: MARKETING MODEL

 

Topics: 

  • What is the funnel of web marketing and how to exploit this fundamental model to set up a strategy or a lead generation campaign
  • Analysis of all phases of the funnel and of the main conversion rates
  • What is the Customer Journey and how to exploit this fundamental model to set up a web or traditional marketing strategy or campaign
  • Analysis of all phases: awareness, consideration, loyalty and advocacy

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