TIME: 2H
AREA: DISPLAY, DIRECT AND COMPETITIONS
Topics:
- Fundamentals of Display Adv and planning strategies
- IAB formats (box, halfpage, leaderbord, strip, skyscraper, etc.) and rich media: expanding banner, in-stream video ads, overlay ads ..
- Selection of the audience and KPI of the different types of campaigns (awareness, direct responsibility …) with CPC, CPL, CPA analysis.
- Reports and KPIs for monitoring performance
