TIME: 2H
AREA: DISPLAY, DIRECT AND COMPETITIONS

 

Topics: 

  • Fundamentals of Display Adv and planning strategies
  • IAB formats (box, halfpage, leaderbord, strip, skyscraper, etc.) and rich media: expanding banner, in-stream video ads, overlay ads ..
  • Selection of the audience and KPI of the different types of campaigns (awareness, direct responsibility …) with CPC, CPL, CPA analysis.
  • Reports and KPIs for monitoring performance

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