TIME: 2H
AREA: DISPLAY, DIRECT AND CONTESTS

 

Topics: 

  • Basic principles of online contests: growth, awareness, engagement, gamification
  • Analysis of the types of contests (Giveaway, coupons, social networks, photos and video contests …)
  • Content creation for social channels and engagement strategies for the community
  • Targeting and lead profiling
  • Reports and KPIs for monitoring performance

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