TIME: 2H
AREA: SEARCH ENGINE OPTIMIZATION (SEO)
Topics:
- How search engines work (Crawler/Spider/Robot/Bot)
- The Crawling /Indexing /Ranking indexing phases
- The Search Engine Results Page (SERP): the distinctive elements
- How SEO can contribute to a company’s business results
- What is the relationship between top positions and Click-through rate (CTR)
- Snippet, Title and Description: how to modify them
- Advanced SEO techniques
- Keyword selection and long tail SEO
- Main activities of a SEO Specialist
