TIME: 2H
AREA: SEARCH ENGINE OPTIMIZATION (SEO)

 

Topics: 

  • How search engines work (Crawler/Spider/Robot/Bot)
  • The Crawling /Indexing /Ranking indexing phases
  • The Search Engine Results Page (SERP): the distinctive elements
  • How SEO can contribute to a company’s business results
  • What is the relationship between top positions and Click-through rate (CTR)
  • Snippet, Title and Description: how to modify them
  • Advanced SEO techniques
  • Keyword selection and long tail SEO
  • Main activities of a SEO Specialist

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