Victoria's Secret

Out of home advertising for fashion brands

OOH campaign for the renowned lingerie brand. Strategic use of advertising space in key locations to reach a wide audience of fashion lovers. Inclusion of in-store engagement elements to encourage direct interaction with consumers and enhance the shopping experience.

FOOD ENERGY FOR ATHLETES

OPPORTUNITIES

Enhance Brand Awareness of the iconic Victoria's Secret lingerie brand through high-impact Out Of Home media campaigns and in-store engagement activities.

CHALLENGE

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Solution

We developed an Out Of Home media strategy for the brand by selecting prestigious locations with high visibility in major Italian cities. In addition, we designed an engagement activity with photobooths in stores in Milan, Turin and Rome on the occasion of Valentine's Day, turning a simple shopping visit into a memorable and interactive experience.

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