The promotion of websites in search engine results pages through SEM (Search Engine Marketing) campaigns is one of the most effective strategy of web marketing in order to increase the visibility for a company. These pay-per-click campaigns are realized with Google AdWords, a fundamental online advertising service that enables to promote ads inside Google network and its partners.
Spada Agency studies ad hoc campaigns for its clients by suggesting keywords related to the web search and sentences of the most successful adverts. These can be displayed only by users who are interested in the subject of research and they can be geolocalized, in other words they can be seen only by the relevant target of a specific area (e.g. single city, more cities, a region, a country, etc).