Real-time bidding (RTB) is a means by which online ads are instantly displayed on the publisher’s site and you can target specific audience that can be selected on the basis of an individual’s browser history. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks. There are many benefits of using RTB: customer profiling and re-targeting (online ads target those consumers who showed previous interest in a specific product/service). Spada Agency plans customized RTB campaigns on the basis of client needs thanks to the expertise of technicians, moreover the agency manage ad spaces on, an all-news website of the area around Milan and Brianza.