Landing Page

The landing page is a landing page that aims to attract the attention of users through effective content. The goal of the page is to channel visits from various traffic sources and generate leads or convert the interest shown by the user through concrete actions, such as sharing personal contact information.

Thanks to our expertise, we are able to build intuitive, convincing and responsive landing pages – therefore usable from smartphones and tablets – using various technologies such as CMS (e.g. WordPress), Visual Page Builder or Marketing Automation platforms.

Once the landing page has been created, it will be possible to promote it through advertising campaigns on Google Ads, social media and newsletters.

Advantages of creating an effective landing page

To obtain concrete results, the structure and contents of the landing page must be constructed effectively in order to maximize the chances of conversion by leading users to perform a desired action (eg filling out a contact form).

Thanks to a team of experts in software development, graphic design and digital marketing, we support you in the creation of a perfectly optimized landing page that allows you to obtain numerous benefits:

 

• Attract the largest number of customers: the title of a landing page is the first textual element that is viewed by the user. To entice the visitor to continue reading the content, the ideal headline must be short, clear and convincing. The advantage of an attractive title is undoubtedly the possibility of converting the interest into a future action by the potential customer.

 

• Create trust: the consistency and credibility of the content represent some of the main aspects of a landing page, which must present the products / services, enhancing their advantages and reliability. Certificates, certifications, positive reviews, citations, as well as verified and authoritative references help to convey the values ​​and professionalism of the company.

 

• Convey positive emotions: the emotional aspect of the landing page is very important for engaging the user. For this reason, the visual must be impactful: texts, images and videos must be packaged with care down to the smallest detail to deeply strike the potential customer, arousing empathy and – why not – the urgency to contact the company that offers the solution to your problems.

 

• Clearly communicate the offer: each textual and visual element of the landing page can be essential to intercept – and not let it slip away – the correct target. The design and color choices can highlight key elements such as promotions and offers (often limited time) capable of leveraging the user’s emotions and their need to act quickly.

 

• Invite to action: all the structural and communicative aspects of the landing page materialize in a single targeted step, namely the call to action. The latter should summarize an advantage, a need or a desire, addressing the user directly, simply and persuasively. Quality content offered as a ‘bargaining chip’ and an essential and optimized form will significantly increase the chances of conversion.

Phases of the project:

2. Definition of landing page structure and content creation

The structure of the page is defined together with the customer, which includes the layout, the graphic style and the type of content to be inserted (texts, images, galleries, specific modules, etc.). On the basis of what has been agreed, the customer provides the texts and images to be inserted. If included in the selected commercial offer, the contents can be created directly by our Web Content Specialists.

Timing: 10 working days (to be confirmed based on the specific project)

 

3. Computer implementation of the landing page

Once the structure and contents have been defined, we proceed with the implementation of the Landing Page. At the end of this phase the page will be ready and it will be possible to proceed with the loading of the contents.

Timing: 5-10 working days (to be confirmed based on the specific project)

 

4. Content insertion

The Web Content Specialist proceeds with the insertion of content within the page, both in terms of texts and images/galleries, concluding this phase with a fine-tuning of all the details together with the customer.

Timing: 5-10 working days (to be confirmed based on the specific project)

 

5. Domain management

In order to proceed with putting the Landing Page online it is essential to define the domain on which to upload it:

• if already in the customer’s possession, a change will simply be made to the DNS of the domain, which will point to the server of the new site, in order to make it visible
• if previously managed by another agency (or in other specific cases), it is possible to proceed with the transfer of the domain and the mailboxes connected to it directly on our servers
• if not existing, Spada Media Group will take care of identifying some available domains and proceed with the purchase, always in agreement with the customer, with the possibility of activating dedicated mailboxes

Timing: 5 working days (to be confirmed based on the specific project)

 

6. Go-live

Once the content has been entered, the Landing Page is put online with the customer’s approval. The timing for online publication is approximately 24 hours. In the event of a domain transfer, some temporary disruptions may be encountered in the functioning of the mailboxes and it is therefore necessary to identify the most suitable time for the customer to go online.

Timing: 1/2 working days (to be confirmed based on the specific project)

 

7. Basic SEO optimization

Once the site is online, a first basic SEO optimization is immediately launched, reporting the new site to the main search engines (Google, Bing, Virgilio, Yahoo) and sending the Sitemap to Google (list of all the pages of which it is composed the site), but without guarantee of positioning. The Google Analytics profile related to the new site is also activated, which allows you to monitor traffic, visitors, etc. in real time.

Timing: after 5 working days from being online

 

8. Continuous assistance service

Spada Media Group remains available to the customer even after the site has been put online with a continuous assistance service, aimed at solving any problems that may arise regarding the contents of the site or the domain/mailboxes. Assistance is accessible by email or by telephone by contacting the reference account directly, with a guarantee of response within 8 working hours of sending the report.

Timing: first response within 8 business hours

 

Staff employed

• Account Manager: he is the reference figure for the customer and is responsible for managing all the operational phases necessary for the creation of a Landing Page, acting as an intermediary between the customer/commercial area specialist.
• Web Content Specialist: is a technician who deals with the creation of a Landing Page from a structural point of view, defining the type and layout of the contents together with the customer; it also takes care of inserting texts and images, managing the domain and putting the page online.
• IT technical team (UI/UX Designer, Frontend Developer, Backend Developer): it is a team of specialists that deals with the creation of websites from a technical-graphic/IT point of view, able to create the latest Landing Page generation that combine design and usability, always with a view to favoring navigation by users.
• Copywriter: deals with the drafting of textual content for the website, which are built with an SEO perspective respecting some specific rules, maintaining an attractive style in line with the language/tone of voice of the customer.
• Graphic Designer: takes care of researching and adapting images in web format, respecting the client’s brand identity and digital technical specifications.

 

Plus of the service

• Speed ​​of realization: the choice of creating a Landing Page allows you to speed up the technical times necessary for putting it online, thus managing to have a modern and perfectly optimized page in a few weeks.
• Personalization: the choice of a Landing Page allows the customer to have a completely personalized and optimized page to maximize the results of the campaigns that will be activated on it.
• Visibility and performances: the creation of a complete Landing Page from the point of view of contents, graphics and structure, as well as optimized on the SEO side, allows you to increase the visibility of your brand on search engines, thus also improving the corporate brand reputation.

 

Why choose Spada Media Group for the creation of your landing page

• Consulting approach with a focus on digital marketing
• Prestashop Partner Agency
• Dedicated team of digital communication specialists
• The only agency for cross-media campaigns
• Creation of off-site and on-site strategies aimed at specific objectives
• Constant monitoring of campaign performance
• Training and continuous updating
• Google Premier Partner Certification
• Accredited Professional Bing Ads
• Facebook and Linkedin Marketing Partner
• Mailup Partner