WordPress is the most used Content Management System in the world. A success that is easily explained: the platform allows you to create flexible and highly customizable websites thanks to the many features made available to users.

Born as a blogging platform, WordPress has rapidly evolved to become one of the most powerful – yet flexible – software for building websites in general. Suffice it to say that every day there are about 500 sites published with WordPress, which represents about 15% of the world market share. Today WordPress technology is used for the creation of very complex and dynamic corporate websites, demonstrating great versatility and ease of use.


WordPress Advantages

WordPress is a technology that offers numerous advantages:

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  • It is simple to use independently and allows you to deliver to the end customer a product that can be used easily, even by those unfamiliar with programming languages;
  • It is versatile, thanks to the large number of pre-packaged themes (LINK TO PAGE WP TEMPLATE). WordPress also offers many plugins to customize the site according to your needs;
  • It is SEO-friendly: already in the basic version, WordPress favors the correct indexing of the site by search engines (in particular Google). Further SEO optimizations can be implemented by installing special plugins.
  • It has a responsive design. With the increasingly widespread use of mobile devices, websites are required to adapt to use by different types of devices. From this point of view, WordPress is an excellent platform, because it allows you to create responsive design websites on which to browse from desktop PC, tablet or smartphone;
  • It’s open source, so the base system and updates are free, but that’s not all. Even the platform itself is constantly being improved thanks to the work of a community of developers from all over the world;
  • It offers the possibility of creating an e-commerce, through a specific extension called Woocommerce, which allows you to independently manage your online store through the platform.

Phases of the projects:

1. Definition of graphics (Web Design of the site)

A WordPress website is built together with the customer on the basis of specific needs, both from the graphic point of view and from the point of view of the site structure/menu tree. During an initial brief with the customer, all needs are acknowledged, and starting from these, the Web Designers create a first graphic draft of the homepage and some sub-pages, both in desktop and mobile format, which are submitted to the customer for approval.


2. Definition of the menu and creation of contents

Together with the customer, the tree structure of the site is defined, which includes all the various sections / menu items, and the type of content to be included (texts, images, galleries, specific modules, etc.). On the basis of the menu items, the customer then provides the texts and images to be included in the site. If included in the selected commercial offer, the contents can be created by our Web Content Specialists.


3. IT implementation of the WP site

Once the graphics and contents have been defined, we proceed with the actual computer programming phase of the website, carried out by professional programmers. At the end of this phase the site will be ready and it will be possible to proceed with the loading of the contents.


4. Content insertion

One might think that the work is done, but in reality we are only halfway there. Once the site has been delivered in HTML format and therefore navigable from the web, it is necessary to proceed with the population of the pages and therefore the insertion of the contents, both as regards the texts and the images or the gallery, concluding this phase with a fine-tuning of all the details together with the customer. The activity is generally carried out by a Web Content Specialist. At this point, the staging phase is over and you need to proceed with the go-live (i.e. putting the site online on the indicated domain).


5. Domain and e-mail management

In order to proceed with putting the site online, it is essential to define the domain on which to upload it:if already in the customer’s possession, a change will simply be made to the DNS of the domain, which will point to the server of the new site, in order to make it visible
if previously managed by another agency (or in other specific cases), it is possible to proceed with the transfer of the domain and the mailboxes connected to it directly on our servers
if not existing, Spada Media Group will identify some available domains and proceed with the purchase, always in agreement with the customer, with the possibility of activating dedicated e-mail boxes


6. Go-live of the new site

Once the content has been entered, the website is put online with the approval of the customer. The timing for online publication is approximately 24 hours. In the event of a domain transfer, some temporary disruptions may be encountered in the functioning of the mailboxes and it is therefore necessary to identify the most suitable time for the customer to go online.


7. Basic SEO optimization of the WordPress website

Once the site is online, a first basic SEO optimization is immediately launched, reporting the new site to the main search engines (Google, Bing, etc.) and sending the Sitemap (list of all the pages that make up the site) , but without a guarantee of positioning. The Google Analytics profile related to the new site is also activated which allows you to monitor in real time the main KPIs such as traffic, visitors, the average time spent on the site, the number of pages viewed and much more.


8. Customer training for the use of the WP site

This service consists of a training meeting on the use of the content management CMS so that the customer can be autonomous in making basic level changes to the site, such as: updating the contents of the pages (texts, images, videos and files downloadable), manage the navigation menu, news, photo galleries, contact pages, product catalog, store locator, etc. The course is carried out by a Web Content Specialist at our offices or at the customer site for a total duration of about 4 hours.

After this last phase, the activities of creating a website developed with WordPress can be considered concluded and it is possible to begin to benefit from a new high-performance and effective marketing tool.


Staff employed for the creation of a site in WordPress

  • Account Manager: he is the reference figure for the customer and is responsible for managing all the operational phases necessary for the creation of a website, acting as an intermediary between the customer / commercial area / specialist.
  • Web Content Specialist: is a technician who deals with the creation of a website from a structural point of view, defining the tree and the layout of the contents together with the customer; it also takes care of inserting texts and images, managing the domain and putting the site online.
  • IT technical team (UI / UX Designer, Frontend Developer, Backend Developer): this is a team of specialists who deal with the creation of websites from a technical-IT point of view, able to create latest generation sites that combine design and usability, always with a view to favoring navigation by users.
  • Copywriter: deals with the drafting of textual content for the website, which are built with an SEO perspective respecting some specific rules, maintaining an attractive style in line with the language / tone of voice of the customer.
  • Graphic Designer: takes care of researching and adapting images in web format, respecting the client’s brand identity and digital technical specifications.