1. Database definition
Once the brief is received from the customer, the activity is set up, first of all defining the database to be used for sending. Different cases can occur.
- If the DB is owned by the customer: in this case, the excel or csv file with the list of recipients’ emails must be provided to the Agency; the personal data used must have explicit and verifiable consent to allow their use. Spada Media Group will then take care of sending with the professional mass mailing platform MailUp.
- If the customer prefers to use an external/winning DB: proceed with the identification of the list closest to the target of interest, making a selection from the main publishers. In this case, the sending will be carried out by relying directly on the publisher’s proprietary platform (therefore you will not have the details of the personal data to which the message was sent but you will have a report with the aggregated data). From the point of view of the target, it is possible to set both the geographical area of reference and any demographic data such as age, gender and interests.
- If the customer intends to purchase a database directly: it is a profiled and targetable B2B database by geographic area and specific company data (sector, company size, etc.), to which it can then be sent via the professional MailUp platform.
Timing: 5 working days (to be confirmed based on the specific project)
2. DEM design
Once the sending database has been defined, it is possible to proceed with the design of the e-mail message: first of all, the subject of the campaign is identified with the customer and starting from that, a graphic layout and a draft of the contents, both graphic and textual, are structured. The final format of the DEM can be in jpeg or html, according to the specific requests of the customer.
Timing: 5 working days (to be confirmed based on the specific project)
3. Landing page definition
It is important that each e-mail message contains a link to a specific landing page, generally optimized for mobile, and that it contains a contact form, so that the user can immediately send a request for information. The landing page can be present within the customer’s site, or it can be created ad hoc, directly in MailUp or on a specific domain.
Timing: 5 working days (to be confirmed based on the specific project)
4. Sending test
Before proceeding with the final sending of the message, an internal test is sent to verify the correctness of the display from the various desktop/mobile devices and the absence of textual typos. Using Maip Up the sender-name can be customized.
Timing: 1 working day (to be confirmed based on the specific project)
5. Send DEM
Once all the materials have been approved, the message is sent to the identified databases, through the professional Mailup platform if it is a sending to a database owned by the customer or through the platforms of the selected publishers. Sending can be scheduled on a specific day/time.
Timing: 1 working day from the approval of all materials
6. Reporting
After about 1 working week from sending, a report is drawn up with all the data relating to emails delivered, openings and clicks recorded by the message. In the case of a database owned by the customer, if required, an excel file can also be provided with the details of openings and clicks, in addition to the inactive/incorrect recipients, in order to proceed with cleaning the list.
Timing: 5 working days from the end of the campaign (to be confirmed based on the specific project).
