AR applications: the new digital frontier
Augmented Reality Apps are becoming increasingly popular in every market sector, trespassing from the world of gaming and entertainment to conquer the most varied areas of application. Let’s see what augmented reality is and why more and more companies have decided to invest in this technology.
But what is augmented reality? On this type, a parenthesis could be opened, destined to never close. Although the subject has been treated by physicists, theologians and philosophers, giving a single definition of reality is extremely difficult. To simplify, however, we could define as “real” everything that is perceived by our senses.
When we talk about augmented reality we mean an enhancement of what we perceive thanks to the use of digital tools. In other words, technology helps us to make reality richer and better from an experiential point of view.