A pre-roll video campaign consists in publication of video banners on important generic and high-level news portals, such as Corriere.it, La7.it and Gazzetta.it: this is a decidedly impactful format, visible both from desktop and mobile.
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Phases of the project:
1. Define campaign settings
In order to start a pre-roll video campaign on web portals it is necessary to define together with the customer:
- Objectives: for example, increasing site visits, e-commerce sales, or increasing the visibility of a brand, etc.
- Target: socio-demographic description of the target such as age, sex, geolocation, etc.
- Duration: minimum 1 week
- Budget: the definition of the budget is generally based on the duration of the campaigns, eventual realization of the video (if necessary) and availability of the customer
- Channels to use: Desktop + Mobile
Once the campaign settings have been agreed, we proceed with the collection and creation of all materials.
Timing: 5 working days (to be confirmed based on the specific project)
2. Video creation (optional)
The video can be supplied ready-made directly by the customer, or alternatively it can be made ad hoc by professional videomakers of Spada Media Group. The video is then built on the basis of the customer’s needs starting from storyboard, shooting, editing and post-production. The economic details are to be defined in the commercial phase.
Timing: 5 working days from the confirmation of the activity (to be confirmed based on the specific project)
3. Landing page optimization
The video will be linked to a specific landing page, to be optimized from the point of view of structure and content to improve its performance. The landing page can be present directly on the customer’s site, using an existing page or, alternatively, be created from scratch on another domain/subdomain.
Timing: 5 working days (to be confirmed based on the specific project)
4. Start campaign
Once all the materials have been approved and the platform set up, the campaign is launched by sending the materials to the publishers, with weekly performance monitoring and constant optimization of the ROI (return on investment).
Timing: 3 working days from receipt of all materials (to be confirmed based on the specific project)
5. Reporting
Reports will be provided with overall and daily statistics of impressions and views.
Timing: 5 working days from the end of the campaign (to be confirmed based on the specific project)
Staff employed
- Account Manager: he is the reference figure for the customer and is responsible for managing all the operational phases necessary for the launch of a pre-roll video campaign, acting as an intermediary between the customer/commercial area/media specialist/videomaker/graphic designer .
- Media specialist: takes care of setting up and managing the campaign from a media point of view, selecting the best performing formats and constantly monitoring its progress.
- Professional videomaker: takes care of the shooting and subsequent editing/post-production of the video, through the use of professional equipment and software.
- Graphic Designer: takes care of creating campaign materials (banners and landing pages, if required) from a graphic point of view, devising the creative concept of the message to be conveyed and respecting the technical specifications of the respective media.
Plus of the service
- Access to specific selected and valuable portals with the use of high impact formats and high share of voice percentages.
- Verticalization of the campaign thanks to the pre-selection of the most interesting portals.
- Reduced dispersion of the views that will be counted only on the selected portals.
Why choose Spada Media Group for the realization of your pre-roll video campaign
- Consulting approach with a focus on digital marketing
- The only agency for cross-media campaigns
- Creation of off-site and on-site strategies aimed at specific objectives
- Constant monitoring of campaign performance
- Dedicated team of digital communication specialists
- Training and continuous updating