SEO (Search Engine Optimization) is the set of website optimization activities aimed at obtaining a good organic/natural positioning on the main search engines (Google, Bing, Yahoo, etc.).

A well positioned site among the search results allows you to have greater visibility and to obtain an increase in the volume of organic web traffic.

A well-structured SEO project involves targeted interventions to be carried out on the client’s website, these interventions generally affect 3 main areas:

  • SEO on-site: technical actions on the back-end and activities on the site contents
  • SEO off-site: creation of external links to your site, with link building and digital PR activities
  • Blog: drafting of articles in an SEO key, to be published on the site

The process of optimizing the pages of company websites is complex and articulated: it is therefore essential to rely on a competent and professional SEO agency, capable of guaranteeing concrete results through an effective and transparent work plan.

Spada Media Group can count on a team of SEO technical experts able to support the customer at 360 degrees to bring the site to a successful positioning.

Fasi del progetto SEO

Descrizione delle attività SEO

1. Customer site analysis and sector keywords

Once the brief is received, an analysis of the client’s website is carried out, identifying the existing organic positioning and the critical issues on the SEO side. An analysis of the sector in which it operates is also carried out, which highlights the keywords most searched for by users.

Timing: 7 working days (to be confirmed based on the specific project)


2. Selection of thematic areas

The sector analysis is shared with the client during an in-depth meeting that allows to structure the SEO strategy of the project, which generally starts from the identification of the thematic areas that best describe the activities/services/products that are intended to be positioned on the search engines. Research. Each theme belongs to a variable number of keywords – short and long tail – which will be subject to on-site, off-site and/or editorial/blog optimization interventions.

Timing: 7 working days following the brief with the client (to be confirmed based on the specific project)


3. On-site SEO

This phase refers to the optimization activities carried out within the pages of a website in order to improve its structure, content and, more generally, its SEO performance. The interventions carried out aim to make the pages of the site relevant to search engines with respect to specific keywords. The structure of the site will be analyzed – and possibly revised – new textual content will also be created in an SEO key, the images will be optimized according to specific parameters and the meta tags and headers will be redefined and optimized as well as all other technical interventions site that will be identified by the SEO Specialists.

Timing: continuous activity for the entire duration of the project (generally at least 1 year)

4. Off-site SEO

Off-site SEO includes optimization activities that are not carried out directly on the site and that contribute to increasing organic visibility through the acquisition of reliable links and digital relationships (link building and digital PR). Link building is an SEO technique aimed at increasing the number and quality of inbound links to a website and helps to increase the “value” of a site/domain and the positioning on Google of some pages of the site/domain covered by the SEO project. In this way it will be possible to increase the level of consideration of the site, as well as to promote services, products and initiatives related to the reference business.

Timing: continuous activity for the entire duration of the project (generally 1 year minimum)


5. Blog

The management of a dedicated editorial area, such as a blog, present directly on your site provides valuable support in all phases of the SEO project, intercepting users who are looking for information and/or insights on the most relevant issues in the sector. The articles can also be exploited to feed the editorial plan on social media, stimulating the sharing of content and triggering a virtuous circle that will bring benefits in terms of visibility and traffic. The copywriters will deal with the definition of the themes, the writing of the articles and their publication, following approval by the client.

Timing: a specific schedule will be defined for the outputs of the articles (for example 1 or 2 / month, based on the selected business plan).


6. Reporting

The SEO project includes the sending of reports illustrating the results obtained from the SEO activity and in particular the positioning achieved by the website for specific keywords.

Timing: Zero report at the start of the project; reports follow at 3, 6, 9 and 12 months from activation


SEO Staff Employed

  • Account Manager: he is the reference figure for the customer and is responsible for managing all the operational phases necessary for the start of an SEO project, acting as an intermediary between the customer/commercial area/SEO specialist.
  • SEO Specialist: is a technical figure who deals with the optimization of websites within search engines, Google in the first place, in order to improve their organic positioning.
  • Link Builder Specialist: is a professional expert in off-site optimization techniques and deals with the creation of valuable links to be included within the site, with the aim of improving the “value” received by Google and search engines.
  • Copywriter: deals with the drafting of SEO optimized text content.


Plus of the SEO service

  • Long-term and constant results compared to Pay Per Click campaigns (such as Google Ads): the latter, in fact, guarantee maximum effectiveness as long as you pay for the advertisements and cost more on average, while a site positioned organically obtains results that last over time; however, it is important to constantly carry out SEO maintenance activities so as not to lose the positions earned and to always be updated with respect to the activities of competitors.
  • Increase in organic traffic: the top positions on the search engine results pages receive the most impressions and clicks, and having your site in these positions means getting traffic increases.
  • Excellent quality/price ratio: SEO is one of the most profitable marketing strategies because it targets users who are actively looking for products and services.
  • Traceable and quantifiable results: SEO specialists are able to monitor every aspect of their strategy, through professional tools and objective and traceable data such as increases in rankings, traffic and conversions.

Why choose Spada Media Group for your SEO strategy

  • Consulting approach with a focus on digital marketing
  • Google Premier Partner Certification
  • Accredited Professional Bing Ads
  • The only agency for cross-media campaigns
  • Creation of off-site and on-site strategies aimed at specific objectives
  • Constant monitoring of campaign performance
  • Dedicated team of digital communication specialists
  • Training and continuous updating
  • Facebook and LinkedIn Marketing Partner
  • Prestashop Partner Agency
  • Mailup Partner