Link building: what it is and why it can make a difference for your business
Among the strategies that those involved in digital marketing have the task of designing, one of the most important is undoubtedly link building, a process by which a website acquires hyperlinks (links, in fact) from other sites.
Link building is extremely useful in SEO terms. Search engines, in fact, use links basically for two reasons:
- Discover new web pages
- Determine the organic ranking of websites in search results
Search engine spiders, in fact, constantly crawl web pages, which they can also add content to their indexes. By doing so, they decide whether a page is of sufficient quality to rank well in relation to the keywords that concern it. To make this decision, several factors contribute, including the number and quality of external links pointing to a particular resource. In other words, the higher the number of quality sites linking to a particular web page, the more likely it is that it will rank well in the search results.