SEO texts: the key to your company’s success

One of the biggest challenges that bloggers and content marketers have to face is the drafting of texts from an SEO perspective, therefore content optimized for search engines that are able, however, to satisfy the needs and requests of the target audience.

This is an aspect that should not be underestimated: for an article to be truly successful on the web, it is essential that it arouses the reader’s interest. Only then, will it be rewarded by search engine algorithms. SEO copywriting therefore consists in finding that perfect balance between content capable of persuading users but, at the same time, that responds to the rules dictated by search engines.

But how to write content that meets both of these requirements and can be defined as SEO oriented text?

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    What’s SEO copywriting?

    In summary, SEO copywriting is an activity that aims to create useful texts for users and valid in terms of positioning on search engines.

    First of all, to write SEO oriented texts it is necessary to understand the needs of your target audience, understand their search intent and, consequently, produce content that can answer all the questions that users ask the search engine. The title, the keywords, the structure of the text are fundamental in this perspective: to involve the reader and persuade him to take a specific action.

    At the same time, the SEO copywriter (the professional specialized in SEO copywriting) must also convince search engines of the quality and value of his texts, respecting all those rules that allow you to scale the SERPs, or the pages of search engine results for any specific question, thanks to the work done on each content.

    So, to contribute to the success of your online business, SEO copywriting is an indispensable practice, because the web requires just that: content that is interesting, persuasive and optimized for search engines. Constantly: the very nature of the internet calls for the production of fresh and original content, to respond to new user requests.


    How to optimize texts from an SEO perspective

    Once we understand the role of SEO copywriting, let’s find out what are the rules for creating effective SEO oriented texts.

    1. Study the competition, to provide readers with a text that is truly capable of differentiating themselves
    2. Carefully choose the keywords in relation to the goal you want to achieve
    3. Carefully define all the on-site SEO elements: title, meta description, header tags, interlinking and paragraphing
    4. Write an effective, clear and focused text on the goal you want to achieve, avoiding long-winded introductions and out-of-context paragraphs
    5. Remember that typos and grammatical errors are not a good business card either for readers or for Google, Bing or Yahoo
    6. Speak the “language” of your target, with a tone of voice that is consistent with your audience
    7. Spend time formatting the text, which is useful for making it easier to read

    A few simple tricks that, however, can make a difference for your business, helping it to thrive in a universe as intricate and, very often, hostile and full of competition like the web.


    Advantages of SEO copywriting

    As we have seen, with the publication of SEO oriented texts it is possible to capture the attention of one’s audience on the products or services offered by the company and, in the meantime, lay a solid foundation for positioning on search engines.

    If entrusted to a professional, therefore, the writing of SEO oriented texts can bring great advantage to your company, retaining your audience and increasing your user base over time.

    Remember, however, that this type of writing requires time and dedication, it requires specific objectives as well as a detailed analysis of the sector to which it belongs: only in this way, the SEO copywriting activity can become the key to success for your own online business.


    Request a consultation from our SEO Copywriters!