SEO texts: the key to your company’s success
One of the biggest challenges that bloggers and content marketers have to face is the drafting of texts from an SEO perspective, therefore content optimized for search engines that are able, however, to satisfy the needs and requests of the target audience.
This is an aspect that should not be underestimated: for an article to be truly successful on the web, it is essential that it arouses the reader’s interest. Only then, will it be rewarded by search engine algorithms. SEO copywriting therefore consists in finding that perfect balance between content capable of persuading users but, at the same time, that responds to the rules dictated by search engines.
But how to write content that meets both of these requirements and can be defined as SEO oriented text?