Twitter, the microblogging and news social channel
Twitter is one of the most used social networks in the world and in Italy, with over 3.7 million users in our country alone (2020 data).
For a Brand or a Company, having well-kept and up-to-date social profiles is essential. Furthermore, social marketing offers many business opportunities that are often not exploited in the absence of a correct content planning strategy and good community management.
For these reasons it is important to structure every single aspect of managing a Twitter corporate profile, in particular it is necessary:
- Structuring an ad hoc communication strategy for the sector in which the company operates, in relation to the language and specific communication techniques of social media;
- Create, plan and publish content;
- Structuring a targeted paid advertising strategy;
- Manage interactions with fans/followers.