- Bumper Announcement: videos of reduced duration (cannot exceed 6 seconds) that are displayed while the user is watching a video. It cannot be skipped.
- Display ads: these are the classic banners (images, gif or html) visible to the right of a video or overlaid. They are created through a display campaign and their cost is calculated through CPC (cost per click), CPA (cost per action) and CPM (cost per thousand impressions).
- Masthead Ads: this type of ad must be booked directly with YouTube (which will charge the site reservation for 24 hours). The masthead can have different sizes and formats, depending on the device on which it is displayed, usually on desktop it consists of a horizontal block placed on the top of the YouTube home page.
Once the campaign settings have been agreed, we proceed with the collection and creation of all materials.
Timing: during meeting/call with client (to be confirmed based on the specific project)
3. Video creation (optional)
If necessary, it is possible to proceed with the creation of an ad hoc video for the campaign with the support of professional videomakers. The details are to be defined in the commercial phase.
Timing: 5 working days from the confirmation of the activity (to be confirmed based on the specific project)
4. YouTube channel creation (optional)
If it does not already exist, it is possible to proceed with the creation of the corporate YouTube channel, inserting profile images and covers, the main contact information required by the channel and the video to sponsor.
Timing: 5 working days from receipt
5. Video upload and platform configuration
Once the video to be sponsored and the general campaign settings have been approved, it is possible to proceed with uploading the video to the customer’s YouTube channel (the video can be uploaded independently by the customer or directly by the SEM Specialists of Spada Media Group. Proceed in this sense, the customer must provide the Agency with the credentials to access the channel). The advertising platform will then be configured, connecting the Google Ads platform to the Google Analytics service where possible, which allows you to monitor access to the site / landing page. In order to be able to monitor the progress of the campaign in detail, it is necessary to install a tracking pixel within the landing page.
Timing: 3 working days (to be confirmed based on the specific project)
6. Start campaign
Once all the materials have been approved and the platforms have been set up, the campaign is launched with daily performance monitoring and daily / weekly proactive and reactive optimization.
Timing: once all the materials are ready (to be confirmed based on the specific project)
7. Reporting
Periodic monitoring of the campaign, constant optimization of the ROI (return on investment) and activation of advanced statistics on the site through the Google Analytics service. Reports will be provided on a monthly basis that report the statistics of impressions, views, video viewing percentage, average CPV, total budget spent.
Timing: after 5/7 working days from the end of the campaigns (to be confirmed based on the specific project)
Staff employed
⦁ Account Manager: is the reference figure for the customer and is responsible for managing all the operational phases necessary for the launch of a YouTube video campaign, acting as an intermediary between the customer / commercial area / SEM Specialist / videomaker.
⦁ SEM (Search Engine Marketing) Specialist: is a certified specialist who deals with generating traffic of value to the client’s website through the promotion of videos uploaded to YouTube.
⦁ Professional videomaker: takes care of the shooting and subsequent editing / post-production of the video, through the use of professional equipment and software.
⦁ Graphic Designer: takes care of creating campaign materials (banners and landing pages, if required) from a graphic point of view, devising the creative concept of the message to be conveyed and respecting the technical specifications of the respective media.
Plus of the service
⦁ Target selection: YouTube gives the opportunity to create highly segmented campaigns to reach specific targets based on various parameters such as keywords searched by the user, interests, video topics, age and gender.
⦁ Measurement and monitoring: YouTube provides socio-demographic data of target users, giving precise information on how many times the ad is ignored and in what percentage it is seen.
⦁ Low costs: The CPV (cost per view) for a well-structured and optimized campaign can be even lower than € 0.10 (however, the cost varies according to the sector and the various parameters of the campaign). With YouTube ads, you are guaranteed to pay only those actually viewed (if they are viewed for at least 30 seconds), if the ad is “skipped” or displayed under 30 seconds, no amount will be charged to the advertiser.
⦁ Certified Partners: Our Google Ads department has certified consultants in all specialist disciplines such as Search, Display, Shopping and Analytics. As proof of the quality, experience and effectiveness of managed services, we have been Google Premier Partner since 2017 and are therefore in the top 5% of Italian web agencies in terms of managed budgets and level of customer service.
Why choose Spada Media Group
⦁ Google Premier Partner Certification
⦁ Accredited Professional Bing Ads
⦁ Consulting approach with a focus on digital marketing
⦁ The only agency for cross-media campaigns
⦁ Creation of off-site and on-site strategies aimed at specific objectives
⦁ Constant monitoring of campaign performance
⦁ Dedicated team of digital communication specialists
⦁ Training and continuous updating
⦁ Facebook and Linkedin Marketing Partner
⦁ Prestashop Partner Agency
⦁ Mailup Partner
