YouTube, the second most visited website in the world
YouTube was born in 2005 as a platform for sharing videos online that users can comment and vote on. It is the second most visited website in the world, after Google and before Facebook. More than a billion users connect to the platform every month, spending on average more than an hour a day watching videos on mobile.
The video is in fact an ever-growing format, both for entertainment and for information, and YouTube is undoubtedly the reference for dissemination of this type of content.
Just think that, according to recent research in Italy, 23% of people between the ages of 25 and 44 say they spend more time on YouTube than in front of the television, 63% surf online while watching TV and 80% indicate YouTube as the favorite platform for watching videos. In addition, 39% of respondents are subscribed to at least one YouTube channel.