WhatsApp is the most used messaging application in the world, with over 1.5 billion active users every month. In Italy alone, 30 million people have installed the app on their smartphone, and 95% of these people access the app at least once a day to send or receive messages. Just read this data to understand the importance of using Whatsapp as a tool to improve your customer experience.
In fact, WhatsApp has opened up to companies the possibility of using the messaging system in a structured way thanks to WhatsApp Business.
WhatsApp Business can be managed through WhatsApp Care, a new web-based technological platform that allows you to easily manage, but at the same time in a structured way, all communications with the Customer Base of your company, through the WhatsApp channel. With the WhatsApp Care platform, integrated with the WhatsApp API, it is possible to manage each WhatsApp Business number/account simultaneously with multiple operators.
A web-based dashboard is intended for more experienced operators, for total control of the messages and the work of the operators, with advanced statistics. It is possible to obtain numerous advanced functions, such as control of the assignment of requests to operators, labels, ticket queue management and blocking of spammers.
A mobile-based interface intended for all operators or live agents, so easy and intuitive that it can be used by everyone without particular skills.
It is an interface similar to WhatsApp, with an easy login and alert system on the operator’s phone that will be able to respond quickly in chat even if engaged in other tasks.
First level Customer Care: Filtering, management and quick sorting of inbound messages received on the WhatsApp Business number managed via the platform.
Integration with CRM API 3rd party: Integrate customer data from WhatsApp to your corporate CRM or hook your caring platforms via API.
Decentralized Customer Care: Management of requests both centrally and above all locally (stores, sales points, etc ..).
Brand-to-User Notifications: Use preconfigurable templates to send notifications (eg, e-tickets, info ..) to users in contact via WhatsApp.
Each number managed by several users at the same time: Each number can be managed simultaneously by several operators, whether they are centralized or delocalized.
Commercial support: Not just customers: take advantage of the platform for contact and support for commercial partners and resellers.
Send outbound notifications or automatically reply with a ChatBot
Reply to your customer / consumer thanks to a real-time notification service. Take advantage of templates that can include downloadable documents, images and text to automatically send electronic receipts, digital tickets for events, information, newsletters and much more. Send pre-configured automatic replies through multi-level ChatBot, which can be integrated into other digital properties.
Integrations with AI and ChatBot
For automatic and fast filtering of 1-level requests, the WhatsApp Care platform allows you to create complex ChatBots capable of simulating a first conversation with the customer via WhatsApp Business.
The integration of the chatbot is completely customizable according to the specific use (e.g., 1-level customer care, automatic sending of notifications). We apply Artificial Intelligence technologies capable of simulating complex conversations, based on keywords entered by the user (e.g., generic questions) before automatic sorting to the operator most suitable for resolving requests.
In order to start an RTB campaign it is necessary to define together with the customer:
The remuneration of a display campaign can be based on the number of views obtained or the amount of visits (clicks) that the banner has generated on the advertiser’s site.
In the first case we speak of Cost Per Mille Impressions (CPM), ie cost per thousand views; in the second case of Cost Per Click (CPC), that is the cost per click by users.
The purchase of advertising space takes place through individual impressions within the Ad Exchange. These impressions are selected based on the target, which is profiled according to the degree of interest that users, with their behavior, demonstrate:
Timing: 5 working days (to be confirmed based on the specific project)
Based on the type of campaign selected, the set of banners will be created in the standard IAB formats and any Premium formats such as skin and musthead, both desktop and mobile, respecting the parameters set by the platform (size, animations, weight, …). The banners can be made both by the customer and by our graphic design team, in case of purchase of this service.
Timing: 5 working days (to be confirmed based on the specific project)
Each banner will be linked to a specific landing page, to be optimized from the point of view of structure and content to improve its performance from a SEM perspective. Depending on the subject of the campaign, one or more landing pages can be used, exploiting if possible pages already present on the customer’s site or alternatively created from scratch on another domain / subdomain.
Timing: 5 working days (to be confirmed based on the specific project)
Once the general campaign settings and banners have been approved, you can proceed with the configuration of the advertising platform. In order to be able to monitor the progress of the campaign in detail, it is necessary to install a tracking pixel within the landing page.
Timing: 1 working day (to be confirmed based on the specific project)
Once all the materials have been approved and the platform set up, the campaign is launched, with daily performance monitoring and consequent proactive and reactive optimization both daily and weekly.
Timing: 1 working day from receipt of all materials
Periodic monitoring of the campaign and constant optimization of the ROI (return on investment). Reports will be provided on a monthly basis showing the overall and daily statistics of clicks and impressions, the breakdown by time slots and the list of domains on which the banners have appeared.
Timing: 5 working days from the end of the campaign (to be confirmed based on the specific project)