We are an independent Italian agency with more than 30 years of experience in media and communication. We work alongside companies and entrepreneurs to develop strategies and campaigns that deliver measurable results and support business growth. Our approach brings together strategy, media planning, digital, content and consultancy in a coherent, pragmatic and results-oriented way. We partner with clients who recognise the strategic value of marketing and are looking for a reliable, accountable and long-term partner.
Our Board
Federico Spada
Co-Founder
“I’m drawn to looking beyond what already exists, imagining new possibilities through dialogue and different points of view.”
Lara Ricciotti
CEO & Co-Founder
“I believe in authentic leadership, able to read change, build a team and turn challenges into opportunities for growth.”
Lorenzo Spada
Co-Founder
“I always try to start from clients’ real needs, turning listening, transparency and experience into concrete solutions.”
Our agency
Mission
To deliver independent strategic and media consulting, combining vision, method and execution to generate measurable results and concrete value for clients.
Vision
To contribute to a market where marketing is recognised as a central strategic lever for business growth, and where agencies are reliable, independent and accountable partners.
Our approach
We believe every client calls for an approach built around their real needs, shaped by context and business objectives. Listening, adaptability and the ability to interpret guide the way we work.
That is why we are committed to building
relationships that are:
• direct
• transparent
• collaborative
We like to be present, to engage and to accompany clients in their decisions. For us, value comes not only from skills, but from the way they are put at the service of people and the business.
Our approach
We believe every client calls for an approach built around their real needs, shaped by context and business objectives. Listening, adaptability and the ability to interpret guide the way we work.
That is why we are committed to building
relationships that are:
• direct
• transparent
• collaborative
We like to be present, to engage and to accompany clients in their decisions. For us, value comes not only from skills, but from the way they are put at the service of people and the business.
Our agency consists of five business units: Media, Digital, Creative, Public Relations, and Event Planning. These five pillars make up our team, which is composed of many diverse talents. Together, we are able to serve as an excellent partner to our clients, sharing a journey of continuous growth and innovation.
We perceive media as a unique ecosystem, enabling us to craft integrated plans across diverse channels nationwide. Our comprehensive media portfolio spans TV, radio, print, billboards, and digital out-of-home. Our strength lies in offering targeted cross-media plans aligned with client communication objectives.
Our Digital Marketing solutions are adaptable and bespoke, tailored to specific objectives and targets. Our strength lies in our diverse team of highly specialized technicians and managerial profiles.
Creativity and innovation come together, allowing us to generate solutions with high impact and originality. Combining a creative mindset with analytical prowess, we embody a versatile and dynamic group, consistently conceptualizing innovative, concrete solutions with a relevant creative edge.
Adapting to the evolving media landscape, we offer integrated cross-media strategic consultancy beyond traditional press office services. Constantly updating databases, we offer increasingly tailored and contemporary solutions, aiming to establish lasting relationships with clients through versatile collaboration solutions.
We are a strategic partner in organizing corporate events by working alongside the client and supporting them in every area. Our multidisciplinary teams manage all phases, from conceptual design to venue selection, supplier organization, and entertainment.
Our answer is always reliable because it is the result of in-depth know-how. It is quick because the group has a great ability to adapt to the context and demand. It is concrete because it is measurable and tangible and, when necessary, it becomes experimentation and innovation because it is the result of new technologies, open ways of working, and use of cutting-edge media.
Spada Media Group has adopted a Gender Equality Management System, obtaining UNI/PdR 125:2022 certification. An achievement that testifies to our commitment to supporting the values of diversity, inclusion and gender equality through the adoption of corporate, organizational and management mechanisms marked by respect for the rights and freedom and dignity of people.
For more: Gender Equality Policy.
As a member agency of UNA – Aziende della Comunicazione Unite, Spada Media Group shares and promotes the principles set forth in the Charter of Respect. This document, which outlines our core values, guides our daily actions and is founded on listening, awareness, responsibility, and a culture of inclusion. A concrete commitment to creating healthy, respectful, and discrimination-free work environments, valuing people and their contributions at every stage of their professional journey.
For more: Charter of Respect.
Spada Media Group joins the Punti Viola project of DonnexStrada, a nonprofit association committed to fighting violence against women. Our agency recognizes itself in the values of the project and wants to be a safe place within a national network of public places whose employees are trained by the association's legal and psychological team. Here anyone can find listening, support and guidance. The initiative aims to activate citizens in the fight against violence, starting from their own territory, workplace and building a network capable of welcoming and supporting people in need. See the Purple Dots map.
